Meet The Hacker: Andy Hnilo
On March 20th, 2011, Andy Hnilo, creator of the organic skincare and nutrition company Alitura Naturals, woke up in a hospital bed after being struck by a series of large vehicles while crossing the street. While he struggled to regain even basic functionality and appearance after the incident, he was forced to reconcile with the potential implications following the accident. After all, as a former Division I athlete and current runway model and actor, he relied heavily upon both his functionality and his appearance to make a living. Eventually he realized it was up to him to rehabilitate his body and his spirit-he just needed the right tools to do so.
After realizing the skincare industry was all but saturated with harmful ingredients like parabens and synthetic colors and fragrances, not to mention all sorts of laboratory chemicals, Nhilo realized he’d have to take things into his own hands – literally.
His desperation became the inspiration to create Alitura Naturals.
With the philosophy that our skin is another (and the largest!) organ and that we should treat it as such, he set out to craft his own custom-made formulations, and, with the power of natural, earth-made ingredients, was back on the runway in a mere 7 weeks. It was then, Alitura, (Latin for “feeding and nourishing”), the first skincare line to be anti-laboratory, anti-GMO and anti-chemicals, was born.
This past Thursday, February 8th, Bulletproof Labs was proud to have hosted an exciting ‘Meet the Hacker’ night with Andy Hnilo and his incredible team to share the line, give us some sneak previews of products in the pipeline, and announce our partnership with the brand. It was an incredible chance to hear the story behind the creation of the Alitura products and the passion behind the meticulously sourced ingredients for each product.
Bulletproof Labs is proud to announce that we will also be carrying the Alitura skincare line at our Santa Monica Labs location should you wish to try some for yourself. If you’re unsure where to start or which product(s) may be a good fit for you-not to worry. – we have some samples available to try and plenty of fellow biohackers to ask for input around their favorites! Together we believe that the partnership between Alitura and Bulletproof Labs will continue to revolutionize the health and wellness industry.
We are proud to provide people with the tools and products they need to improve their vitality from the inside out (and now the OUTSIDE-in)! We believe that you should look as good as you feel and that outward appearance should be a true reflection of your inner homeostasis. Swing by Bulletproof Labs to experience the products and feel for yourself the power of real, nourishing skincare!
Bulletproof Labs is thrilled to be selling Alitura Naturals as their exclusive skincare line beginning today!
VIDEO TLDR: Watch Andy tell the story of how Alitura was born HERE.
See Dave Asprey + Andy share all the dirty details of the Gold Serum on our stoop: